Long live the K-Pop Princes and Princesses. He starred in Lipstick Prince a Korean show that premiered on December 1 2016 alongside with other Kpop idols. They launched a new set of liquid lipstick called Matte Chic Lip Lacquer.
Lipstick Prince is about encouraging people that makeup isnt just for females but can be worn by males too.
His first appearance on Lipstick Prince was an instant success and he applied the lipstick and the tint perfectly on GFRIEND member Sowons lips. OnStyles upcoming male idol beauty show Lipstick Prince has dropped another preview ahead of its premiere. He appeared in d unit s music video talk to my face when he was still a trainee in late 2013. Many K-pop idols have endorsed Etude House and one of them is Red Velvet who became their model in 2018.